fbpx

HOW TO THINK ABOUT PRODUCT LAUNCH USING AMAZON PPC

campaign creators pypeCEaJeZY unsplash scaled

How To Get Your Product Ready For Launch

An effective launch plans a deliberate launch with clear goalsactivitiesand milestones. Processes should include the discovery of the behavior of your existing customers so you can collect essential information on them (the journey map), planning your launch, determining what features to include in your launch, and creating a launch strategy. Currently, product launch planning helps avoid wasted effort and costs. A lot of focus on the launch and subsequent launch phases has disappeared, and campaign execution has spread across many departments instead of being at one point. Instead of focusing on the launch and ensuring your campaign is set up and working, the campaign is now being managed by many departments, and multiple managers are taking on the initiative. 

A failure to properly plan your launch means wasted resources and time. If you’re worried about launch confusion, or about too many unknowns all at once, the process of conducting surveys and focus groups to gather critical information helps to minimize risk. But before these groups are formed, it’s necessary to define the top three or four major goals of your campaign, as well as goals for key stages such as launch and after-sales support.

Before you can figure out where you’ll launch and what features to include, you should do a market survey to understand your target audience. You can use Focus groups, customer interviews, to collect information on the most common pain points of your customers. By understanding how your customers use your products and services, you can create the most efficient mobile application and web experience for them

What To Do Before You Launch

Having a solid plan for your launch will make sure your efforts don’t waste time and money. During the launch process, you can trade-in features and optimize your best offers for lower marketing spend, but you must have a clear path to get there. For instance, some might trade in entertainment value to gain more potential customers.

 However, waiting too long to launch puts you at a significant disadvantage. Launch moments make shoppers question if the advertiser understands how to market their product. You can offer case studies and new product features to capture and retain them. 

Product discovery helps spark curiosity, which leads to potential solution-seeking behavior. There are several steps you can take to define your pricing strategy for your launch. These strategies extend beyond just the price itself. When analyzing your pricing strategy, ask questions about your ideal customers, competitors, and channels. 

By looking at the competing prices on a space, you can determine how much money consumers in the same category are willing to pay. You need to have data on these factors because you will base pricing decisions on them. Consider this about your product:

Price has a direct impact on the overall success of your product. But, the design of your product and your marketing is critical in creating an amazing launch experience.

How to Launch Your Product on Amazon Best Practices

The most common product launch success tactics are those based on real data and research. Learn how to approach Amazon for accurate information and how to add valuable features to your final product before the launch. 

For instance, some agencies might know a few unknown or untapped Amazon features to include on a final product. Other agencies may analyze algorithmic data to generate suggestions around product features. Getting the necessary data helps ensure your product and marketing strategies are aligned and create even more valuable insights.

Here is an example of how to get the information you need long before your launch: Use Pinterest’s environment insights feature to determine where consumers are looking for recommendations. Stores can then make recommendations based on what users are searching for and in what categories. Along with user demographics, reviews, and other information, users may also generate pins in uploads

OLIVIER LOUIS
AMAZON MARKETPLACE EXPERT
SALES MANAGER AT IMS

Product Launch Using Amazon PPC

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.