Reasons Why Your Amazon Product Is Not Ranking
Amazon sellers can add products to their store in a number of ways. However, sellers who are just starting out may have trouble optimizing their products’ ranking when they first launch. Several changes to product listings can help beginners get started on the right foot with their Amazon businesses.
You’ve watched a lot of videos and read a lot of articles, but you’re not sure where to begin. The experts all say something different! You want to start with the best strategies, so you don’t waste your time going in circles. And then… you don’t. And you can’t figure out why, despite a good product, a good launch, good photography, and good PPC.
, there are some things that you can do. These are only , but they can make a big difference. Try implementing these into your business and see how it works for you.
Not enough images tell the story of your products.
The first thing you want customers to see on your Amazon product page is a high-quality product image. After all, that’s the only thing they have to go by when they are looking at your product description and your bullet points. images can ruin your chances of , as they can cause consumers to skip over your product page entirely. To prevent this from happening, make sure your images are eye-catching, original, and clear.
You can use images to answer any lingering questions that a customer may have about your product.
Amazon customers are looking for reassurance that a product is . They want to know , and they want to know By answering these questions in a clear and concise manner, you can build trust with your audience and foster healthy long-lasting relationships.
, as it throws off the balance of the image. Instead, include simple infographics or explanatory photography that shows the potential customer how to use or benefit from your product, rather than simply telling them.
, which is the main image that is displayed by default when a user searches for your product on Amazon. If you can get your first image to stand out, it will increase your chances of being found by more consumers, and stand out from your competitors.
You are in the wrong category.
because it will help you determine what products you are competing against. It also allows you to see what keywords are being used, the relative importance of the product, and how close the automatically suggested keywords are to the ones that are optimal for your page.
Take a look at the URL of your detail page without the canonical section of the link and see what category it falls under.This feature will automatically move browse nodes to the top of your main image for quick and easy access.
The Product Classifier allows you to specify your products’ category using the options available in Seller Central. The process is simple and straightforward.
You are using the wrong keywords for your product, brand, or category.
You can rank for any keyword, regardless of the category. As a result of this,
For example, or or would be the type of keywords you want to target. If you are in the Baby Category, you should be focusing on phrases such as “baby travel beds” or
Your seller central isn’t set up properly and it’s affecting your sales.
Here, you can input your title, bullets, and product description. While the Keyword section does not directly affect your product’s ranking position on Amazon (although it will affect how your product will be positioned against competitor products), it is extremely important for determining who your target audience will be.
The More Details section helps your product be seen more often on Amazon by allowing users of the retail platform to refine their search queries to find new products they may not have otherwise noticed.
Based on which category you are in, you are offered different fields for the Keyword section in Seller Central and these sections DO change, so you want to make sure you are always keeping updated on these changes.
For example, Amazon somewhat recently stripped many categories of Keyword sections but added 5 additional bullets on the front end. If you aren’t aware of these changes, this could be a reason you aren’t ranking as well as you would like to be.
Being successful on Amazon is not easy. You can’t just put up a store and wait for the customers to come. There are many details that need to be taken care of in order to make your life easier and more profitable. And the first step is to create an optimized listing, with great images which will help you sell your products in a faster, smoother way.
Pay attention to the small things. Make sure that you are constantly giving your customers the best service possible.
AMAZON MARKETPLACE EXPERT